3 free tools I use in client work — now in one place

Today I am putting the tools I actually use in client work in one place, free for anyone to use: the free tools page.

Tool one is the instant website audit. Eight questions, the same first-pass checklist I run on real projects: speed on a phone, SEO titles, your Google profile, one-tap contact, analytics, five-second clarity, content rhythm, and reviews and pricing signals. You get a score out of eight, and if you want it, an emailed report of exactly what you missed.

Tool two is the project price estimator. Answer a few questions about what you need, and it gives you a USD estimate in the same ranges the studio quotes from — websites from $800. No sales call required to get a number.

Tool three is the Reel hook generator. Short-form video lives or dies on the first line, so this one gives you hooks you can actually use, instead of staring at a blank caption box.

Why free? Two reasons. First, useful tools are the fairest way to prove a studio knows its work — you can test the thinking before you ever talk to me. Second, most small businesses do not need a sales pitch. They need to know, in ten minutes, what is wrong with their website and what it would cost to fix it. These tools answer that.

No email wall for the first result. The audit report by email is optional — it is there if you want the fix list in your inbox, and it joins you to the newsletter, where the next blog post lands whenever it publishes.

Try the audit first, and tell me your score. If it is lower than you expected, that is normal — most sites I check land in the middle, and the fixes are usually smaller than people fear. Start with the free tools, then run the 5 Leaks checklist if you want the deeper version.

And if you build something with these tools, or one of them saves you a bad decision, I would genuinely like to hear about it — leave a review or just reply to the newsletter. That is how the next tool gets built: from what people actually use.